What distinguishes great storytellers from merely good presenters? What makes someone capable of weaving an enticing and inviting tale while someone else will do a competent job of complementing his or her slides, but not really leave the audience wishing there was more to be had?I want to confront the elements of one bad and … Continue reading Great storytellers
Tag: stories
Four aspects of powerful stories
Why stories are importantI often wonder what makes stories so powerful. Most of the successful business presentations I see are based on powerful underlying stories. The best presenters, be it in the boardroom or in front of a large audience, are able to entice their listeners into entering a story with them. They then lead … Continue reading Four aspects of powerful stories